A group project from my Advertising and Packaging class. Together my group and I created an imaginary spice brand called Bakin' Blend. In this certain scenario, the brand it is dedicated towards spices that you would use while baking.
As a team we had to create our brand/logo, spice jar labels, a box to put the spices in, a zine, and some advertising. Everything I created is down below.
Group: Olivia Bonniwell, Emily Molander, EJ Weathers
Ground Cinnamon Label Front
Ground Cinnamon Label Back
Ground Nutmeg Label Back
Ground Nutmeg Label Front
Ground Ginger Label Front
Ground Ginger Label Back
Cardamom Seeds Label Back
Cardamom Seeds Label Front
Star Anise Pieces Front
Star Anise Pieces Back
When creating the label for the spice jars, I wanted them to have a playful aesthetic that made them look enjoyable to use all while each spice had a dedicated color to make each one pop.
Mailer Box Top View
Thank You Card
Mailer Box Back/Side View
The box I created was intended to be a mailer box like you would get as a subscription. Inside this specific mailer, you'd receive this line up of 5 baking spices. Accompanying the spices would be a Thank You card.
Crumbl Cookies x Bakin' Blend Table Tent
For a promotional event, I decided to come up with a faux collaboration with Crumbl Cookies where in house for a short period of time they used Bakin' Blend spices.